BoSacks Speaks Out: Positive News Only from BoSacks?
www.bosacks.com
I received a letter from a reader who said that some of his friends have stopped reading BoSacks because of all the bad news. I wasn’t shocked at the note, but I was a little disappointed. I thought that my position was clear. I wrote back that I did not think that the industry is in death mode, nor has that ever been the intent of my coverage.
Indeed I am very upbeat about our industry, and I see a bright future for the industry and the people in it. But there are a few things that have to be stated. The industry is never going to be the way it was, it is not even going to be the way it is. But the stories I send out give my readers a chance to see how the future may bend, blend and hopefully offer a place of employment if they’re smart enough to read between the lines.
The industry is changing. So what? Do you find that depressing? I do not. Change is an elixir, and should be treated that way. The possibilities of information distribution in the next few years will be nothing less than staggering. Quite possibly we could be heading into the great, golden years of publishing. Is that a downer? Not in my book.
There are no age qualifiers on my web site when you sign up, so I’ll ask this question: What were you doing five years ago? If you were in the business, what were you doing ten years ago? Are you doing the same thing now that you were doing then? I doubt it. What do you think you will be doing ten years from now?
Our technology is growing geometrically. What used to take ten technologic years to advance now takes five, perhaps even less. My advice is to be very prepared to face the future with full frontal aggressiveness and make it your friend and not your combative enemy. If technology and the future are not your friend, you are fighting a battle you can not possibly win. Basically the future is here now; it is just not widely distributed yet.
Oh, yes and I might mention that I do try my hardest to find articles that are positive about our industry. It’s just that they are very few and far between. When I find them, I send them. I also think most negative articles are not fully understood by the authors and are written with a very limited perspective. But what I do send out is important to any one in the industry. Remember, this industry's future is your future. The world of publishing is not going to evaporate. I think it will grow and prosper, in fact, I guarantee it.
As I suggested to my reader, there are two options -- we can stick our heads in the ground in denial and hope that the industry problems will somehow go away, or do our very best to stay informed about the industry and grow with it. Information is our power. That is why I am bullish about the publishing industry. We own the content. I do not care how we distribute that content. Some of it will always be on dead trees and some will be distributed electronically. So what? Once writers needed quill pens to write. Many years later came fountain pens, and then typewriters. Now we have computers. Are my words, typed on a laptop and distributed by electrons, any less important because of the method of delivery? The reading of the written word is what is important, not the pathway to receiving them. The truth is they are more important when they are as fresh as possible and only a few electronic hours old.
Tuesday, May 1, 2007
BoSacks Speaks Out: Shakespeare Was Wrong!
BoSacks Speaks Out: Shakespeare Was Wrong!
www.bosacks.com
“What's in a name? That which we call a rose By any other name would smell as sweet”
William Shakespeare quotes (English Dramatist, Playwright and Poet, 1564-1616)
I was collaborating on a new project with some fellow publishing futurists today. Communicating internationally via SKYPE, as makes sense to us futurists, I came across a new term that I had not heard of before. I think it is brilliantly simple in describing this particular next generation.
The term is Screenager. This would be the demographic born into the world of ever present computerization. Screenagers are technologically proficient young people at the earliest of ages. They are the first generation who at the time of their birth, grow up with 500 television channels, multiple computers and the ability to use them. They have MP3’s, instant messaging, cellular phones with cameras and an instant connection to the Internet anywhere at any time. They absorb and retrieve information like no other generation before. They have a googolplex, (the number not the company) of global information possibilities that is unprecedented and still endlessly growing.
How Screenagers affect the publishing world is still being played out. Do they read? I think the answer is yes. Yes, but not like us pre-screeners. Are they knowledgeable? Again I think the answer is yes. Yes, but, but they do not absorb and process information like us pre-screeners.
And the final question tonight for us publishers is, will Screeners need and want actual books, magazines and newspapers as we pre-screeners have grown accustomed to? Will they be comfortable reading our valued content in the traditional method of dead tree delivery, or will they in fact insist on the screened version?
BoSacks
-30-
www.bosacks.com
“What's in a name? That which we call a rose By any other name would smell as sweet”
William Shakespeare quotes (English Dramatist, Playwright and Poet, 1564-1616)
I was collaborating on a new project with some fellow publishing futurists today. Communicating internationally via SKYPE, as makes sense to us futurists, I came across a new term that I had not heard of before. I think it is brilliantly simple in describing this particular next generation.
The term is Screenager. This would be the demographic born into the world of ever present computerization. Screenagers are technologically proficient young people at the earliest of ages. They are the first generation who at the time of their birth, grow up with 500 television channels, multiple computers and the ability to use them. They have MP3’s, instant messaging, cellular phones with cameras and an instant connection to the Internet anywhere at any time. They absorb and retrieve information like no other generation before. They have a googolplex, (the number not the company) of global information possibilities that is unprecedented and still endlessly growing.
How Screenagers affect the publishing world is still being played out. Do they read? I think the answer is yes. Yes, but not like us pre-screeners. Are they knowledgeable? Again I think the answer is yes. Yes, but, but they do not absorb and process information like us pre-screeners.
And the final question tonight for us publishers is, will Screeners need and want actual books, magazines and newspapers as we pre-screeners have grown accustomed to? Will they be comfortable reading our valued content in the traditional method of dead tree delivery, or will they in fact insist on the screened version?
BoSacks
-30-
Have You Started Planning for E-Paper?
Have You Started Planning for E-Paper?
By Bob Sacks
Publishing Executive Magazine
http://www.printmediamag.com/doc/28808071312222 4.bsp
“Human subtlety will never devise an invention more beautiful, more simple or more direct than does nature because in her inventions nothing is lacking, and nothing is superfluous.”
Leonardo da Vinci (Italian draftsman, Painter, Sculptor, Architect and Engineer whose genius epitomized the Renaissance humanist ideal. 1452- 1519)
Sometimes I think our industry tries to predict the future by looking at the past and assumes that if its holds its collective breath long enough, the conditions will remain constant. This is like driving a car by looking in the rear-view mirror. Where you have been is not necessarily a good predictor of where you are going. But it can be enlightening, if you know where to look.
Let's, for a paragraph or two, intentionally look in the rear-view mirror. In the 1970s, magazines were still setting type using hot lead. In the early 1980s, long- run magazines were still printing with letterpresses— the same letterpress technology Gutenberg invented 500 years ago. In the 1990s, we learned to make digital plates that gave us unheard of speed and accuracy. Now, in the 21st century, we have adapted into an entirely new phase of publishing, exploring new and more effective ways of distributing information in the digital universe.
We now have the ability to deliver information to multiple platforms in an instant and on a global basis. We no longer consider ourselves publishers, printers, journalists and media professionals; we are information distributors. Well, at least those that are going to survive think that way.
New information delivery methods, combined with the potential for customization, promise to level the playing field for the industry's established players.
E-paper 'Ready for prime time'
One of the most exciting developments in the delivery of our franchised content is e-paper. What is e-paper? Or, perhaps I should start with, what is it not? It is not an electronic simulation of a magazine. It is not downloaded facsimiles of printed magazines, although that is an offshoot of what e-paper can produce.
E-paper is essentially a tool, a new technology for an age old format. To the publishing community, it will provide an electronic substrate that can be connected to the Internet and acts as a direct alternative to traditional paper. It's not a replacement for all paper, but much that is printed today could be reproduced by e-paper.
E-paper, in general, uses thin, lightweight displays that simulate the form and flexibility of traditional paper while providing the immediacy of a computer screen. It is a thin layer of transparent plastic that contains millions of small microcapsules randomly dispersed. When a voltage is applied to the sheet's surface, the microcapsules move to present one side to the viewer according to the polarity of the charge. So, in order to display text, microcapsules targeted to serve as the "ink" would move to the top of the sheet.
Importantly, the beads do not require a constant voltage to hold their position. Electronic ink allows a fixed image to remain on the screen even after the power source is shut off.
Companies are developing mass-production techniques for these materials that would allow them to be manufactured inexpensively in a variety of shapes and sizes. For example, Plastic Logic Ltd. (www.PlasticLogic .com) is investigating locations for a large-scale manufacturing plant for its flexible- plastic electronics displays. A director of the company says it's "ready for prime time."
Many of the devices we take for granted today, such as handheld computers, digital cameras and color printers, were once in the realm of science fiction. E- paper is not science fiction.
Is this in your business plan?
When e-paper is finally perfected will it mean the death of the printing press? Not by any means. But it will mean the end to the status quo and the creation of yet another parallel universe in the digital information age.
The future of publishing is actually something we create with our minds, our technologies, our will and our unique business plans.
By Bob Sacks
Publishing Executive Magazine
http://www.printmediamag.com/doc/28808071312222 4.bsp
“Human subtlety will never devise an invention more beautiful, more simple or more direct than does nature because in her inventions nothing is lacking, and nothing is superfluous.”
Leonardo da Vinci (Italian draftsman, Painter, Sculptor, Architect and Engineer whose genius epitomized the Renaissance humanist ideal. 1452- 1519)
Sometimes I think our industry tries to predict the future by looking at the past and assumes that if its holds its collective breath long enough, the conditions will remain constant. This is like driving a car by looking in the rear-view mirror. Where you have been is not necessarily a good predictor of where you are going. But it can be enlightening, if you know where to look.
Let's, for a paragraph or two, intentionally look in the rear-view mirror. In the 1970s, magazines were still setting type using hot lead. In the early 1980s, long- run magazines were still printing with letterpresses— the same letterpress technology Gutenberg invented 500 years ago. In the 1990s, we learned to make digital plates that gave us unheard of speed and accuracy. Now, in the 21st century, we have adapted into an entirely new phase of publishing, exploring new and more effective ways of distributing information in the digital universe.
We now have the ability to deliver information to multiple platforms in an instant and on a global basis. We no longer consider ourselves publishers, printers, journalists and media professionals; we are information distributors. Well, at least those that are going to survive think that way.
New information delivery methods, combined with the potential for customization, promise to level the playing field for the industry's established players.
E-paper 'Ready for prime time'
One of the most exciting developments in the delivery of our franchised content is e-paper. What is e-paper? Or, perhaps I should start with, what is it not? It is not an electronic simulation of a magazine. It is not downloaded facsimiles of printed magazines, although that is an offshoot of what e-paper can produce.
E-paper is essentially a tool, a new technology for an age old format. To the publishing community, it will provide an electronic substrate that can be connected to the Internet and acts as a direct alternative to traditional paper. It's not a replacement for all paper, but much that is printed today could be reproduced by e-paper.
E-paper, in general, uses thin, lightweight displays that simulate the form and flexibility of traditional paper while providing the immediacy of a computer screen. It is a thin layer of transparent plastic that contains millions of small microcapsules randomly dispersed. When a voltage is applied to the sheet's surface, the microcapsules move to present one side to the viewer according to the polarity of the charge. So, in order to display text, microcapsules targeted to serve as the "ink" would move to the top of the sheet.
Importantly, the beads do not require a constant voltage to hold their position. Electronic ink allows a fixed image to remain on the screen even after the power source is shut off.
Companies are developing mass-production techniques for these materials that would allow them to be manufactured inexpensively in a variety of shapes and sizes. For example, Plastic Logic Ltd. (www.PlasticLogic .com) is investigating locations for a large-scale manufacturing plant for its flexible- plastic electronics displays. A director of the company says it's "ready for prime time."
Many of the devices we take for granted today, such as handheld computers, digital cameras and color printers, were once in the realm of science fiction. E- paper is not science fiction.
Is this in your business plan?
When e-paper is finally perfected will it mean the death of the printing press? Not by any means. But it will mean the end to the status quo and the creation of yet another parallel universe in the digital information age.
The future of publishing is actually something we create with our minds, our technologies, our will and our unique business plans.
5 Easy Steps to Publishing Nirvana
5 Easy Steps to Publishing Nirvana
By Robert M. Sacks
Publishing Executive Magazine
http://www.pubexec.com/doc/291275178443975.bsp
Let's get down to some serious business. Does anyone in their right mind think that writing, journalism or publishing is just going to fade away and disappear? Does anyone think that there isn't going to be the need to be informed, be knowledgeable, or just know stuff? Here is news for those in doubt of their careers and the continuance of the honest profession of being a publisher/printer. People have always had the need for information and will always require news, instructions, directions and knowledge.
The only difference now from yesterday or last year or last century is how they get to know what they know. The human race has always required and worked to improve information distribution. As far back as the caveman, they processed the information of the day, and transferred those ideas and thoughts to the walls of their homes and religious places. As society progressed, we improved the process.
The first tool for storing portable information outside of the brain is called, in today's terms, a baton. It carried thoughts and stored information on an inscribed stick to be carried about by a shaman. It stored the phases of the moon and other important astrologically dependent information, such as the best time to plant seeds. Planting seeds at the proper time is a good idea if you like to eat on a regular basis. Think of the baton as the first Flash memory JumpDrive.
We have been drawing on walls, carving on rocks, inking on papyrus, and cloistering men in monasteries who repeatedly copied information ad infinitum with mistakes and all.
So have no fear about your chosen profession. The process of information distribution is not going to go away. Indeed, it is accelerating at an unprecedented rate.
What you need to consider is the true value of your information to the general public and the process by which you distribute this knowledge.
Five easy steps to publishing nirvana:
1 Who is my target audience?
2 Where is my targeted audience?
3 What is the real value of my edit (information) to that audience?
4 What is the most efficient method to reach the maximum targeted audience?
5 How do I keep my information valuable and fresh for my targeted audience?
These may seem like simple concepts on the surface, but they are not. They constitute a complex, Zen- like formula. Success is measured by the antique term called profit. And to achieve the Zen-like state of profit, you must follow the Bo-formula to publishing nirvana (in the box above). On the atomic level, it can all be distilled down to the simple equation of RV = RP or, for the laymen, real value equals real profit.
In this era of abundant information, is your edit of any real value? If so, how valuable is it? If it is valuable, to whom is it valuable? This is where the concept of niche comes into play. The value of when to plant seeds is only valuable to a select few. And to those few, only information on certain types of seeds would be of value.
In today's publishing world there are three key components: the jewels of extremely valuable edit, the readers who need and desire those gems, and the ability to get the booty into the clients' hands by the most efficient means possible. In my experience great edit trumps the other two. To paraphrase loosely, if you have the appropriately precious edit, they will come.
The last necessary element to the so-stated condition of publishing nirvana is the honest and sometimes brutal truth. This can be the hardest part of the Bo-formula. Like an alchemist of old lore, here is a Bo-exercise for you to try. Find a hand-held mirror and hold it up about 18 inches from your face. Look into the mirror and ask yourself the five questions listed to the left. Did you flinch? Did you grimace? Did you honestly know all the answers? Did you divine the truth? Only you know that for sure.
By Robert M. Sacks
Publishing Executive Magazine
http://www.pubexec.com/doc/291275178443975.bsp
Let's get down to some serious business. Does anyone in their right mind think that writing, journalism or publishing is just going to fade away and disappear? Does anyone think that there isn't going to be the need to be informed, be knowledgeable, or just know stuff? Here is news for those in doubt of their careers and the continuance of the honest profession of being a publisher/printer. People have always had the need for information and will always require news, instructions, directions and knowledge.
The only difference now from yesterday or last year or last century is how they get to know what they know. The human race has always required and worked to improve information distribution. As far back as the caveman, they processed the information of the day, and transferred those ideas and thoughts to the walls of their homes and religious places. As society progressed, we improved the process.
The first tool for storing portable information outside of the brain is called, in today's terms, a baton. It carried thoughts and stored information on an inscribed stick to be carried about by a shaman. It stored the phases of the moon and other important astrologically dependent information, such as the best time to plant seeds. Planting seeds at the proper time is a good idea if you like to eat on a regular basis. Think of the baton as the first Flash memory JumpDrive.
We have been drawing on walls, carving on rocks, inking on papyrus, and cloistering men in monasteries who repeatedly copied information ad infinitum with mistakes and all.
So have no fear about your chosen profession. The process of information distribution is not going to go away. Indeed, it is accelerating at an unprecedented rate.
What you need to consider is the true value of your information to the general public and the process by which you distribute this knowledge.
Five easy steps to publishing nirvana:
1 Who is my target audience?
2 Where is my targeted audience?
3 What is the real value of my edit (information) to that audience?
4 What is the most efficient method to reach the maximum targeted audience?
5 How do I keep my information valuable and fresh for my targeted audience?
These may seem like simple concepts on the surface, but they are not. They constitute a complex, Zen- like formula. Success is measured by the antique term called profit. And to achieve the Zen-like state of profit, you must follow the Bo-formula to publishing nirvana (in the box above). On the atomic level, it can all be distilled down to the simple equation of RV = RP or, for the laymen, real value equals real profit.
In this era of abundant information, is your edit of any real value? If so, how valuable is it? If it is valuable, to whom is it valuable? This is where the concept of niche comes into play. The value of when to plant seeds is only valuable to a select few. And to those few, only information on certain types of seeds would be of value.
In today's publishing world there are three key components: the jewels of extremely valuable edit, the readers who need and desire those gems, and the ability to get the booty into the clients' hands by the most efficient means possible. In my experience great edit trumps the other two. To paraphrase loosely, if you have the appropriately precious edit, they will come.
The last necessary element to the so-stated condition of publishing nirvana is the honest and sometimes brutal truth. This can be the hardest part of the Bo-formula. Like an alchemist of old lore, here is a Bo-exercise for you to try. Find a hand-held mirror and hold it up about 18 inches from your face. Look into the mirror and ask yourself the five questions listed to the left. Did you flinch? Did you grimace? Did you honestly know all the answers? Did you divine the truth? Only you know that for sure.
Sunday, April 29, 2007
BoSacks Speaks Out: Where are Today's Mentors?
"If your actions inspire others to dream more, learn more, do more and become more, you are a leader."
John Quincy Adams (American 6th US President (1825-29), eldest son of John Adams, 2nd US president. 1767-1848)
BoSacks Speaks Out: Where are Today's Mentors?
By BoSacks
Publishing Executive Magazine
http://www.pubexec.com/story/story.bsp? sid=48494&var=story
In these pages I have pontificated many times about the positive nature and direction of our industry, about the belief that we are headed to a new golden age of publishing, and that new technologies should be considered the friend of information distributors. But there is one aspect in this new world environment that has me worried and concerned. It is the area of mentorship where, it seems to me, we have fallen behind and by that loss as an industry we have been greatly diminished.
What has happened? When and where did we loose the skill set and the will to teach the younglings? Have we so trimmed our business models and our work force that there is just no time to teach and mentor? Have we lost sight of the power of the properly groomed apprentice? Is there just not enough time now with the diminished workforces to add the burden of schooling for the future?
I do not know how to quantify the value of a properly mentored apprentice except through my own experience. But I know that as I passed up the corporate ladder, each of my teachers built upon the foundation of the other guild members that went before them. And I can tell you this, having been a mentor myself, there is a tremendous joy in the successful transfer of knowledge and power.
I have had the great pleasure to be mentored by supervisors, many of whom were great leaders in an era that fostered and promoted genuine leadership. Today I am paying homage to the process and naming names of those friends and giants.
For me, Vito Coliprico, (NY Times Magazine Group), Lowell Logan (McCall's Publishing) and Irving Herschbein (Conde Nast) were giants in their day and took the time to reach out to a young and inquisitive subordinate. The results of their tutorship is the man who stands before you. I have attempted to return the favor to them and the industry by using the technology of the day to mentor others, through my e-newsletter, and my column in this magazine.
Without mentorship we are collectively less than we might have been. It is the aggregate of this loss that will be felt and perhaps is being felt now. Who are the leaders of your corporation? Who are the genuine leaders of this industry? I don't mean who is your immediate supervisor or who is the CEO - those are just job titles. I am asking, where is the leadership? A generation ago if you asked anyone in publishing who the leaders were, the names I mentioned above would be high on the list. Who is on the real leadership list now?
We have many problems ahead of us as an industry. We will need good leaders to provide direction. If you think about it, we are trying to prepare publishing personnel for jobs that don't yet exist. These publishing students will be using technologies and concepts that haven't yet been invented, and they will be trying to find the solutions to problems we don't even know are problems yet. What we can do is take the time to teach our subordinates to think and reason. We can teach them to take reasonable risks. We can teach them to be leaders.
Here is an idea taken and amended from my mentor Vito Colaprico. Each and every one of you should start a "publishing school" in your company. It doesn't matter how big or small your company is. It could meet once a week or once a month. Here is how it works.
All magazines have the basic components of editing, production, ad selling, ad management, circulation and distribution. In most corporations there are walls around those functions. I say it is time to breakdown those walls. Have the apprentices teach their disciplines to the apprentices of the other departments. What happens is, in order to teach you must learn your own skill set first. In order to teach, you must learn to stand up in front of a group and be articulate. The learning of your own field and the capacity to teach it is the start of leadership skills.
The byproduct of this process is the cross-pollination of skill sets. Various departments will have comprehension of exactly what the guys in the other departments in fact do for a living. This will promote a greater team spirit throughout the company and facilitate unimagined efficiencies, and perhaps even camaraderie. And among those students will be the leadership of tomorrow that we so desperately need today.
John Quincy Adams (American 6th US President (1825-29), eldest son of John Adams, 2nd US president. 1767-1848)
BoSacks Speaks Out: Where are Today's Mentors?
By BoSacks
Publishing Executive Magazine
http://www.pubexec.com/story/story.bsp? sid=48494&var=story
In these pages I have pontificated many times about the positive nature and direction of our industry, about the belief that we are headed to a new golden age of publishing, and that new technologies should be considered the friend of information distributors. But there is one aspect in this new world environment that has me worried and concerned. It is the area of mentorship where, it seems to me, we have fallen behind and by that loss as an industry we have been greatly diminished.
What has happened? When and where did we loose the skill set and the will to teach the younglings? Have we so trimmed our business models and our work force that there is just no time to teach and mentor? Have we lost sight of the power of the properly groomed apprentice? Is there just not enough time now with the diminished workforces to add the burden of schooling for the future?
I do not know how to quantify the value of a properly mentored apprentice except through my own experience. But I know that as I passed up the corporate ladder, each of my teachers built upon the foundation of the other guild members that went before them. And I can tell you this, having been a mentor myself, there is a tremendous joy in the successful transfer of knowledge and power.
I have had the great pleasure to be mentored by supervisors, many of whom were great leaders in an era that fostered and promoted genuine leadership. Today I am paying homage to the process and naming names of those friends and giants.
For me, Vito Coliprico, (NY Times Magazine Group), Lowell Logan (McCall's Publishing) and Irving Herschbein (Conde Nast) were giants in their day and took the time to reach out to a young and inquisitive subordinate. The results of their tutorship is the man who stands before you. I have attempted to return the favor to them and the industry by using the technology of the day to mentor others, through my e-newsletter, and my column in this magazine.
Without mentorship we are collectively less than we might have been. It is the aggregate of this loss that will be felt and perhaps is being felt now. Who are the leaders of your corporation? Who are the genuine leaders of this industry? I don't mean who is your immediate supervisor or who is the CEO - those are just job titles. I am asking, where is the leadership? A generation ago if you asked anyone in publishing who the leaders were, the names I mentioned above would be high on the list. Who is on the real leadership list now?
We have many problems ahead of us as an industry. We will need good leaders to provide direction. If you think about it, we are trying to prepare publishing personnel for jobs that don't yet exist. These publishing students will be using technologies and concepts that haven't yet been invented, and they will be trying to find the solutions to problems we don't even know are problems yet. What we can do is take the time to teach our subordinates to think and reason. We can teach them to take reasonable risks. We can teach them to be leaders.
Here is an idea taken and amended from my mentor Vito Colaprico. Each and every one of you should start a "publishing school" in your company. It doesn't matter how big or small your company is. It could meet once a week or once a month. Here is how it works.
All magazines have the basic components of editing, production, ad selling, ad management, circulation and distribution. In most corporations there are walls around those functions. I say it is time to breakdown those walls. Have the apprentices teach their disciplines to the apprentices of the other departments. What happens is, in order to teach you must learn your own skill set first. In order to teach, you must learn to stand up in front of a group and be articulate. The learning of your own field and the capacity to teach it is the start of leadership skills.
The byproduct of this process is the cross-pollination of skill sets. Various departments will have comprehension of exactly what the guys in the other departments in fact do for a living. This will promote a greater team spirit throughout the company and facilitate unimagined efficiencies, and perhaps even camaraderie. And among those students will be the leadership of tomorrow that we so desperately need today.
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