Sunday, November 4, 2007

BoSacks Speaks Out: This is Very Important

BoSacks Speaks Out: This is Very Important
by Bosacks

I have received a few letters of late asking me if I could distribute news items that are upbeat and constructive to the printed side of information distribution. That seems a fair request made to a guy who has spent 36 years putting ink in just the right place on a formulation of dead trees, starch and assorted fillers.

My answer is thus: You have no idea how very hard I try to find upbeat, balanced and thoughtful information about our industry. I spend many extra hours each week pounding the internet to find a modicum of "good news". Please make special note here, that there is actually some good news out there once and a while, and when I find it, I pounce on it and send it out. There just isn't enough good news for the dead tree guys, these days.

At the end of the day the truth is the truth. We are a diminishing race. We are not, nor will we be extinct. But we are getting smaller every day. Niche titles will be around for a very long time to come. But they will not be mainstream communication devices. It is never going to turn around and be like it was. There just is no turning back. As my buddy Omar Khayyam once wrote:

The Moving Finger writes; and, having writ,
Moves on: nor all your Piety nor Wit
Shall lure it back to cancel half a Line,
Nor all your Tears wash out a Word of it

So in my writings and my daily newsletter, I am offering a new kind of hope. Nature abhors a vacuum. For every job that is eliminated in print there are even more new jobs created in the digital arena. Look it up. It is in the US census bureau data. Graphics jobs, editorial jobs, production jobs, and jobs we have never heard of. Those jobs are the new frontier. And it is growing by leaps and bounds.

I can't help those that are at the end of their career in a dead industry, who won't help themselves. I too am a dinosaur of sorts. But I have reinvented what I was and have transformed myself into something else. Forward thinking and not wistfully wishing I was still a VP at McCall's Publishing. I will never be a Director of Manufacturing at McCall's again. It is DEAD. gone, finished.

But there is hope for others. There is a huge future out there for those that can see the forest for the trees.

My readership on the most part seems grateful for my honest portrayal of where we are and even more importantly, where we are going. Sometimes I get a note that has a depressed angle to it. I do my best to respond with hope and encouragement.

I have a worldwide audience. I take that as a responsibility to deliver the best most accurate information I can, regardless of the implications.

I make several claims as to who I am and what I know. What I am dead sure of is the future direction of information distribution. The king of the information forest is not tree based life, but silicon based information distribution.

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